Terms of Service

The agreement between you and us.

Shechina LLC, a Wyoming limited liability company, which operates Mamalu ("Mamalu," "we," "us").
Contact: hello@mamalu.app
Effective date: September 10, 2026

By using mamalu.app or the Mamalu app, you agree to these Terms. If you don't agree, don't use Mamalu.

1. Eligibility

You must be 18 or older and located in the United States to use Mamalu.

2. What Mamalu is

Mamalu is a reflection and journaling tool for mothers. You write reflections; an automated AI system returns a personalized reflection; your entries accumulate in a private Memory Book.

3. What Mamalu is not — please read

Mamalu is not a medical, mental-health, therapy, diagnostic, or crisis service, and does not provide medical or professional advice. Nothing in Mamalu is a substitute for care from a qualified professional. Always consult your healthcare provider about your health or your baby's.

If you are in crisis or someone may be in danger, call 911, or call or text 988, or the National Maternal Mental Health Hotline at 1-833-852-6262. Mamalu cannot monitor you or send help.

4. The AI is automated and may be wrong

The reflections Mamalu returns are generated by an automated AI system. They may be inaccurate, incomplete, or inappropriate to your situation. Use your own judgment; do not rely on them for any health, safety, financial, or legal decision.

5. Your content

You keep ownership of what you write. You grant Mamalu a limited, non-exclusive license to store, process, and display your content solely to operate and improve the service for you, including sending it to our AI provider to generate your reflection. We do not sell it and we do not use it to advertise. If you opt in to share anonymized reflections to help other mothers, that sharing is always anonymized and you can turn it off at any time.

6. Acceptable use

Don't use Mamalu unlawfully, don't attempt to break or abuse it, don't submit other people's personal data, and don't use it on behalf of anyone under 18.

7. Disclaimer of warranties and limitation of liability

Mamalu is provided "as is" and "as available," without warranties of any kind, express or implied, including fitness for a particular purpose.

To the fullest extent permitted by law, Mamalu and its owner will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any decision made in reliance on the service; and our total liability for any claim will not exceed the greater of the amount you paid us in the 12 months before the claim, or US $50. Some jurisdictions don't allow certain limitations, so parts of this may not apply to you.

8. Payments

Mamalu is free at launch. If and when paid plans are offered, the price, billing interval, and cancellation terms will be shown at purchase and governed by these Terms plus any purchase-time disclosures.

9. Termination

You can stop using Mamalu and delete your account at any time. We may suspend or end access for violation of these Terms or to protect the service or its users.

10. Resolving disputes

This section affects your legal rights. It requires most disputes to be resolved by individual arbitration rather than in court, and it waives your right to participate in a class action. You can opt out within 30 days — see 10(f).

(a) Talk to us first. Before starting arbitration, you agree to email hello@mamalu.app describing the dispute and what you want, and to give us 30 days to resolve it informally. We agree to do the same before bringing any claim against you. This step is a requirement, not a formality, and neither of us may start arbitration until it is complete.

(b) Arbitration. If we can't resolve it informally, any dispute arising out of or relating to Mamalu or these Terms will be resolved by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, including its Mass Arbitration Supplementary Rules and fee schedules as in effect at the time the claim is filed. The Federal Arbitration Act governs this section. Arbitration may be conducted by phone, video, or written submissions where the rules allow.

(c) Class action waiver. You and Mamalu each agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person's claims or preside over any form of representative proceeding.

(d) Coordinated filings. If 25 or more similar claims are filed against us by or with the assistance of the same or coordinated counsel, they will be handled in batches of no more than 50, with a small number of representative cases decided first and the outcomes used to try to resolve the rest. Filing fees and arbitrator fees will be paid only for the cases actually being heard in a batch. Any applicable limitation period is paused for claims awaiting their batch.

(e) What this section does not cover. Either of us may bring an individual claim in small claims court if it qualifies. Either of us may also seek injunctive relief in court to protect intellectual property or to stop unauthorized access to the service. Nothing here prevents you from reporting a concern to a government agency.

(f) Your right to opt out. You can decline this arbitration section entirely by emailing hello@mamalu.app with the subject line "Arbitration Opt-Out" within 30 days of first accepting these Terms. Include the email address on your account. Opting out costs you nothing, changes nothing else about your account, and we will not treat you differently for it. If you opt out, disputes go to the courts described in section 11.

(g) Severability. If any part of this section is found unenforceable, the rest remains in force. If the class action waiver in 10(c) is found unenforceable as to a particular claim, that claim — and only that claim — will proceed in court rather than in arbitration, and the remainder of this section still applies to all other claims.

11. Governing law

These Terms are governed by the laws of the State of Wyoming, without regard to its conflict-of-laws rules. For any dispute not subject to arbitration, you and Mamalu agree to the exclusive jurisdiction of the state and federal courts located in Wyoming, except where applicable consumer-protection law gives you the right to bring a claim where you live.

12. Changes

We may update these Terms. We'll post a new effective date and, for material changes, take reasonable steps to notify you. Continued use after a change means you accept it. A change to section 10 will not apply to a dispute we already know about.

13. Contact

hello@mamalu.app